How to Price Your Kids Yoga Classes (The Guide I Wish I Had When I Started)
Your straightforward, step-by-step breakdown of what to charge for kids yoga — and how to do it confidently.
If you’ve ever tried to price your kids yoga classes and instantly felt stuck, overwhelmed, or worried you’d charge “too much,” you’re not alone. Pricing is the most common question new kids yoga teachers ask me — and it’s also the biggest opportunity to build a sustainable, joyful teaching business right from the start.
The good news is that pricing doesn’t have to be confusing or scary. Once you understand what childcares, schools, and parents expect — and how to position your value — pricing becomes simple, grounded, and even exciting.
Today, I’m breaking down exactly how to do it.
Step 1: Understand What You’re Actually Selling
You’re not just charging for 30 minutes of yoga.
You are charging for:
program planning
brain-based movement + mindfulness education
the ability to lead a group of children
your prep time
your equipment
your training
your travel
your consistency
the value you bring to their curriculum and classroom environment
When you charge based only on “minutes taught,” you undervalue the expertise and emotional energy that goes into teaching kids yoga.
Once you understand this, pricing stops feeling awkward — because you finally see the full value of what you offer.
Pricing for Childcares (Your BEST starting place)
Childcares are usually the easiest place to begin, and their pricing is the most predictable.
Here’s the range across North America:
💛 $60–$90 per class
Most teachers fall comfortably in this range for a 20–30 minute session.
If they want a full hour:
💛 $100–$120 per hour
Factors that affect your rate:
your city/region
whether they book weekly or as a one-off
class size
whether you supply equipment
your experience
A weekly series (6–10 weeks) allows you to charge at the higher end.
Pro Tip:
Never price per child at a childcare.
Directors prefer a clear per-class rate.
Inside Mat to Market™, I give you email scripts, pricing templates, and a childcare pricing calculator so you never guess again.
Pricing for Schools
Schools have larger budgets — and higher expectations.
Most yoga teachers charge:
💛 $150–$350 per workshop or assembly
for a 30–60 minute session.
For multi-class days (e.g., visiting several classrooms):
💛 $300–$600 per half-day
💛 $600–$1,000 per full day
Schools pay more because:
you’re serving more children
you’re supporting SEL + curriculum
you’re expected to be adaptable
your work impacts the whole school community
In Mat to Market™, I walk you through how to pitch schools, what to say in your proposals, and how to price multi-class schedules.
The Three Simple Pricing Rules Every Kids Yoga Teacher Should Use
1. Never charge by the minute — always charge by the session
This keeps your pricing clean and professional.
2. Charge more for one-offs and less for weekly series
Weekly bookings keep your schedule stable — reward them.
3. Don’t apologize for your pricing
You offer value, emotional support, SEL education, movement expertise, and calm.
That is worth every penny.
The Power of a Professional Pricing Sheet
If you truly want to feel confident and professional, have a clear pricing sheet ready to send — not a messy paragraph in an email.
Inside Mat to Market™, members get:
Done-for-you pricing sheet template
Childcare rate calculator
School outreach pricing guide
Birthday party pricing framework
Multi-class day pricing structure
Confidence formulas to find your perfect rate
This alone saves you months of confusion.
Final Thoughts
Pricing doesn’t have to be uncomfortable. It doesn’t have to be emotional.
And it definitely doesn’t have to be guesswork.
Once you understand your value and see what educators around the world are charging, everything becomes simpler, lighter, and more aligned.
You are offering something powerful.
Price accordingly.
Teach confidently.
And grow in a way that supports both you and your students.
Want the pricing templates, calculators, scripts, and contract tools I personally used?
👉 Join Mat to Market™ and get everything instantly.