How I Got My First 10 Childcare Contracts (And How You Can Too)
A practical, heart-led guide for aspiring kids yoga teachers.
If you’ve ever dreamed about teaching kids yoga professionally, chances are you’ve wondered: How do I actually get my first childcare to say yes?
I had the exact same question when I started Little Yogis Academy — long before it became a half-million-dollar business.
The truth is, my first 10 childcare contracts didn’t come from luck. They came from understanding what childcares need, approaching them the right way, and showing them the kind of value that makes directors stop and pay attention. And today, I’m sharing exactly how you can do the same.
Step 1: Know What Childcares Actually Want
Before you send a single email or make a single call, you need to understand a childcare director’s world.
Childcares want programs that:
make their educators’ lives easier
enrich their curriculum
are reliable, consistent, and safe
keep kids engaged
help children regulate emotions and energy
impress parents
don’t create extra work
If you can offer those things, you're already 80% of the way there.
Mindfulness + movement checks ALL of those boxes.
But you need to be able to clearly explain how.
Step 2: Research the Right Childcares
One of the biggest mistakes new instructors make is emailing random centres.
Strategic research makes your outreach 10x more successful.
Look for:
childcares that already offer enrichment (music, French, etc.)
Montessori schools (they LOVE mindfulness)
childcares with “Play-Based Learning” on their website
preschools with photos of yoga mats, calm corners, or sensory play
centres with social posts about SEL, emotions, or mindfulness
locations near you to reduce travel time
You can find all of this by spending 10–20 minutes exploring Google Maps + their website.
Pro tip: look for centres with multiple locations — one “yes” can become five.
Step 3: Outreach That Actually Works
Outreach is where most new instructors freeze — but it’s actually simple when you know what to say.
Here’s the formula that helped me book my first 10 centres:
1. The Introduction
Keep it short. Directors are BUSY.
Who you are, why you’re reaching out, and your mission.
2. The Value
Explain the benefits for THEM: calmer classrooms, engaged kids, teacher support.
3. The Offer
Suggest a trial class or workshop so they can see the magic themselves.
4. The Ease
Assure them you bring everything, require no prep, and adapt to any room.
5. The CTA
Ask if they’d like to book a trial session or a quick call.
Inside Mat to Market™, I give you the exact email scripts I used to book my first 50 childcares — copy, paste, and personalize.
Step 4: How to Confidently Pitch Yourself
Your pitch doesn’t need to be perfect.
It needs to be clear, enthusiastic, and grounded in real experience.
A childcare director wants to hear things like:
“I’ve taught yoga and mindfulness to children ages 2–6 for years.”
“My classes support emotion regulation, focus, and confidence.”
“Every class is developmentally appropriate and play-based.”
And once you're trained, those things will all be true.
If you’re not trained yet, your next best step is to get certified so you sound confident and capable right from the start.
Step 5: Have Your Materials Ready (This Matters!)
Before you pitch, prepare:
a simple one-page program overview
your pricing (keep it simple: per class or per 8-week series)
a professional email signature
your insurance
your contract
This is the part NO ONE teaches… except me.
You’ll find my Childcare Contract Template inside Mat to Market™ — the same structure I used for years.
Step 6: Deliver an AMAZING First Class
This is where the magic happens.
If you want ongoing weekly bookings, your first class needs to be:
structured
age-appropriate
playful
safe
and calming
You don’t need perfection.
But you do need a plan.
This is why I created the freebie with 5 Ready-to-Teach Kids Yoga Class Sequences — so your first childcare class is a win.
Step 7: Turn One “Yes” into Many
Here’s the secret no one tells you:
Childcare directors talk.
Educators move between centres.
Area supervisors oversee clusters of childcares.
One great class can ripple outward into multiple bookings.
That’s exactly how I went from one tiny centre…
to ten… to dozens across multiple regions.
If you want help getting your first childcare contract, here’s how I can support you:
Join Mat to Market
Inside the membership, you’ll get:
childcare & school outreach scripts
pricing guides
proposal templates
the exclusive Childcare Contract Template
monthly business-building workshops
teaching tools
support from me + other educators
You don’t need to figure this out alone.
I’ve done it, and I can teach you how.